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Website
Content Worksheet |
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Like all
projects, creating the best website begins will careful
planning. Using our "Website Planning Worksheet" will make
your task a little easier.
Website
Content Worksheet
(Our
worksheet can be downloaded and printed using Adobe Acrobat
Reader)
Used in
conjunction with the Website Design Contract
and Website
Content Worksheet
If you
are purchasing an online store, please also print out the
Store Planning Worksheet.
This
questionnaire is designed to enhance communications between
Paul Gabriel and our clients. After you've filled in the
blanks and we talk on the phone, please make a photocopy for
your records, and mail a signed copy to me. It provides a
written memorandum of our mutually-agreed plan.
Organization Name: __________________________
1.
Purpose
Give the
most important purpose a "1", next most important a "2". Leave
those blank which do not interest you at all.
__ To
gain a favorable impression of the company or organization.
__ To
develop a qualified list of prospects
__ To
sell products directly taking credit card information over the
Internet
__ To
encourage potential customers to contact us by phone or mail
to consummate a sale.
__ To
make available product information and price lists to
distributors.
__ To
make available product information and price lists to
customers.
__ To
strengthen brand identification.
__
Other:
2.
Site Organization
Please
use our Website Navigation worksheet to assist you designing
the best website navigation for your site.
Total
number of pages decided upon:
3.
Site and Domain Names
Site
Name on Masthead:
Domain
Name It must be registered through your web hosting service
and approved by a domain registration service before you can
use it. You may check the availability of your domain name at
Register.com (http://www.register.com)
Domain
name:
Desired ___Already Registered
4.
Masthead Graphic
It is
very helpful if you will include a copy of your company's
letterhead, brochures, catalog, etc. so we can see how you
present your company image.
__
Company Logo incorporated in the masthead graphic? If so,
please enclose a color copy.
__ Photo
or drawing of product?
__
Typeface preference:
__
Preferred colors in palette (PMS colors?):
__ Other
ideas:
5.
Color and Accents
For the
most part, we recommend a white background for best
readability and contrast, with a band of color or a pattern
running down the left margin of the webpage. Your preference:
May we
include a link at the bottom of the welcome page which reads
"Website Designed and Maintained by Paul Gabriel"? (You are
under no obligation to say yes.) ___Yes ___No
6.
Navigation System
The
navigation system of all our Standard Website Packages
includes:
-
Links
from the front page and sectional pages to every page in the
system to enable Web search engines to "spider" and index
content on every page.
-
Colored bar "Image Map" with a brief word or two indicating
each page -- or, in larger sites -- each section of the
website. This appears at the bottom of every page. In some
sites we put this both top and bottom. You are limited to a
maximum of about eight (8) selections on this image map. We
use server side image maps to make it easy to expand the
site at a later time without having to change the coding on
each page of the site. For this reason, and to keep costs
down, we do not include separate "buttons" on our standard
sites. Included in sites of 6 pages or more.
-
Left-Side Menus with text links are especially useful on
larger sites. Included in sites of 6 pages or more. They can
allow more detail than an 8-item bottom image map, and can
enable visitors to see from any page how to get to any
other. These may be white or light-colored over a dark
left-side color or pattern, or black or dark over a light
left-side color or pattern.
-
Optional Systems. Circle those you wish incorporated in your
site.
-
Left-Side "Buttons" can be used, but we do not recommend
them, since they are more expensive and time consuming to
maintain when a change or addition is made to the system.
Also, it takes significantly longer to load many buttons
than an image map of the same area (Extra charge)
-
Frames
System where, typically, a scrolling menu remains on the
left side to provide navigation. We do not recommend frames
in practically any situation, since they are a design
disaster. They do not always print out, cannot be bookmarked
easily, and often make the page design look "tacky" with
their ugly gray scroll bars. We see them as the amateur's
way to look cool. In a very few cases, they are useful: (1)
to display large databases of information, (2) purposely
hide URLs of content pages, (3) send visitors to other sites
while making it easy for them to come back. (Extra charge)
-
Search
Engine is useful on larger sites of 20+ pages to help
visitors quickly find what they're looking for. (Extra
charge)
7.
Basic Page Elements
These
are the important items which appear on nearly every webpage
on your site (except the "home" page).
-
Page
titles which show at top of Web browser only
-
Top-of-page graphic based on the design of the masthead
graphic
-
Page
Title in larger type. Heading Font Style: (recommend Arial
or Veranda)
-
Text.
Body Font Style: (recommend Times New Roman, Arial or
Veranda)
-
Image
Map by Image Map bar
-
Standard company ID near bottom of page
-
E-mail
response link to the following e-mail address:
-
Copyright and trademark information in small print at the
bottom of every page. What registered trademarks,
trademarks, and service marks does your company want to
indicate here?
8.
Photos, Graphics, Animations, Sound, and Video
Our
contract includes a statement that you own the copyright to,
or have permission from the copyright owner to use any photos
or graphics you send us.
-
Clipart tends to look a bit tacky on websites. We recommend
photos.
-
Photos
you supply either by sending the photos themselves for us to
scan and return, or by sending the digitized images on a
diskette.
-
Stock
photos obtained from Photodisc (http://www.photodisc.com),
Corel (http://commerce.corel.com),
or PictureQuest (http://www.picturequest.com).
(You write down the photo number and inform us of your
choices, and which page each photo goes on. We can help you
select the photos, but we would need to bill you for our
time at our hourly rate.)
For
an extra charge, we can equip your webpages with:
-
Sound,
either MIDI musical background or streaming Real Audio for
music or voice.
-
Animated GIF images. High quality photo images are available
from PhotoDisc (http://www.photodisc.com)
and other sources. We can also make animations for an extra
charge.
-
Shockwave Animations
-
Video
clips
9.
Response Forms
What is
the purpose of your response form?
__
Guestbook for visitors to record comments
__
Request for information
__
Survey of customer preferences
Note: We
do not set up sites that use the response form as an order
form, since these require secure servers, and secure order
pick-up. For one or two products we recommend using ShopSite
Lite with a secure server. We charge extra to set up the
ordering system.
10.
Web Hosting Service
We are
not in the web hosting business. We recommend to our clients
web hosting services tailored to their specific needs. We've
worked with dozens of hosting services -- the good, the bad,
and the ugly. We usually do not recommend hosting on your
local dial-up ISP, since they too often are not well-prepared
to meet specialized business site hosting needs. Their main
business is usually dial-up access, and hosting is only a
sideline for them. Please let us recommend a Web host service
for you. We require cgi-bin access and FTP access, and
strongly recommend telnet access. Our no-extra-cost response
form also requires a Unix system with Perl language available.
Web Hosting Service:
Phone:
E-mail for support or help:
11.
Registering and Advertising Your Website
Consider:
-
Advertising your Website to Web search engines that index
the Web
-
Giving
customers a good reason to come by offering them something
-
Finding industry-wide linking pages and negotiating
reciprocal links to and from their webpages.
-
Purchasing Web advertising
-
Becoming active in several of the thousands of Internet news
groups and mailing lists
-
Developing a "signature" mini-ad attached to all your e-mail
messages
-
Making
your website part of one or more of the many "malls."
-
Including your e-mail and Web addresses on all your
company's print literature, stationery, and display
advertising
-
E-mail
newsletters
Information about number of visitors to your website can
usually be obtained from your Internet Service Provider, from
statistics generated daily by such programs as WWWSTAT,
GETSTATS, or Analog on the host computer. We do not include
page counters on our Standard Website Packages
We
submit your information to Web search engines to "register"
your website after final payment is received. Before doing
this we work with you to get 50 to 100 keywords and a
carefully constructed 25-word sentence contain the most
important keywords.
12.
Maintenance
Target Date:
Package
prices include minor updating over the first six months of the
contract. This covers minor price changes, product changes,
etc. It does not include major changes, such as changing
newsletter content (which essentially involves constructing a
new webpage), which is billed at our hourly rate.
Target
Date for final payment to be made and your Web Site to be
advertised:
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